When Valvoline became an Official Partner of the Gillette Four Nations in 2009, this was their first sponsorship outside of motor racing. The tournament was a great success for Valvoline and they continued the link with Rugby League by becoming an Official Partner and title sponsors of the Super League Under 20’s (Valvoline Cup) and Under 18’s (Valvoline Academy) competitions.
Paul Taylor, Valvoline’s marketing manager for Europe, the Middle East and Africa said, “We got involved with Rugby League for the first time in 2009 with the Four Nations and found great benefit from our sponsorship and are delighted to continue our involvement with the sport. The Valvoline Cup and Academy competitions will be the competitions where the stars of the future hone their Super League skills. We are thrilled to strengthen our sporting heritage with this sponsorship.”