A PHENOMENAL game needs a PHENOMENAL drink, that's why we're the official soft drink sponsor of Engage Super League and the RFL. Through associations with the RFL, IRN-BRU wants to re invigorate interest, build brand credibility and awareness of IRN-BRU’s uplifting product experience & personality.
The RFL partnership introduces or reminds our target audience of IRN-BRU and brings the IRN-BRU unexpected kick to life through various activities. This allows people to enrol into the brand and become IRN-BRU ambassadors, spreading the word and enrolling others. Irn Bru sales in England and Wales rose by 20% and profits by 21% to £28M in 2009, boosted by the drinks sponsorship of Rugby League.