Dewsbury Rams head coach Glenn Morrison will cut the ribbon at the new Dewsbury town centre branch of Sense on Wednesday morning.

Sense is a national charity that supports and campaigns for children and adults who are deafblind.

The charity was established out of a family support group that was started in 1955 by parents whose children were born with rubella, and the experience, skills and views of families remain central to its work.

Deafblindness refers to a combination of sight and hearing impairment which causes difficulties in a range of areas including communication, access to information and mobility.

Sense provides high-quality, flexible services across the UK, using skilled staff and a dedicated network of volunteers. It works with a wide range of deafblind and multi-sensory impaired people, as well as those who have a single-sensory impairment with additional needs.

The new shop is located on the site of old Yeomans Outdoors store and Glenn will be opening the doors for customers - with a little help from club mascot Roger Ram - at 10.00am.

Branch assistant manager Diane Fowler, meanwhile, is appealing for volunteers to help make the shop a success.

"It’s not just about standing on a till. Money raised in the shop will help sense support deafblind children and adults and their families throughout the UK," she said.

"It will fund one-to-one support, residential care and day centres and volunteers are vitally important to helping us provide all of that."

Rams supporters are invited to join Glenn in welcoming the Sense charity to Dewsbury town centre, ahead of Wednesday night's Season Countdown evening