Heinz Big Soup set to engage through Rugby League
The RFL is delighted to announce that a deal has been agreed that will see the Heinz Big Soup brand become an official partner to Engage Super League and the 2011 Gillette Four Nations.
The agreement sees Heinz Big Soup embark on it’s first ever UK sports partnership and will provide the brand with a great opportunity to engage directly with consumers. Heinz Big Soup with its “Go Big or Go Hungry” message will highlight that the soup is big, chunky and tasty.
Heinz Big Soup will be a key feature throughout the Gillette Four Nations and at the fans’ village during this season’s Engage Super League Grand Final, giving fans the opportunity to interact with the brand.
“I am delighted to welcome Heinz Big Soup as a partner of Super League and the 2011 Gillette Four Nations and am looking forward to working closely with Heinz over the coming months,” said the RFL’s Commercial Director Paul Kimberley. “Our partnership will see Heinz Big Soup branding feature prominently at all the Four Nations fixtures, including the eagerly-anticipated double-header at Wembley Stadium on Saturday November 5."
Matthew Cullum, from Heinz said: “This is a great opportunity for Heinz Big Soup to make its sports sponsorship debut. We will be utilising the partnership in a number of ways to engage with our consumers, which we are really excited about”
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