What is it?
The function of club growth in the club is responsible for introducing the club and the sport to the local community so that the membership of the club continues to grow and the sport flourishes.
Why is it important?
There needs to be strong links into the local community so that children and adults are attracted to the sport and the club in this way the growth of the club becomes sustainable over time.
What does it look like?
Those working in the core activity of Club Growth should:
- Write, develop and implement the club’s development plan
- Develop strong partnerships with local schools and other groups.
- Liaise with local agencies such as Service Area Co-ordinators, RFL, etc.
- Take feedback from external agencies back to the club and work to act upon it.
- Research and access all funding streams for club development.
- Work to improve access to the club to people from all backgrounds.
- Develop a fundraising strategy for raising money through sponsorship, ticket sales and grants.
- Work to ensure that the club meets the criteria for grant applications.
- Work to ensure that the club is promoting itself to the local community in the best way
What skills are needed?
Able to motivate self and others
- Good communication and presentation skills
- Strong networking skills
- Organisational skills
- Able to build strong working relationships with people of different backgrounds
As you grow think about including more activities such as:
Building and maintaining profitable, long-term relationships with sponsors.
- Keeping up to date with potential new sources of income for the club
- Preparing presentations, brochures and publicity materials to help promote events for the club
- Liaising with other sports in the area to ensure best practice is identified and used at the club
- Developing a community development plan that takes the club into the community
- Building a database of all contacts internal and external to the club