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Batchelors Peas become a new partner of Super League

29th of January 2016

First Utility Super League has signed a deal with Batchelors Peas, the UK’s favourite canned peas brand, making them an Official Partner ahead of the 2016 season.

An on-pack promotion will launch in February 2016 and run until November 2016, on packs of Marrowfat Bigga Peas, Chip Shop Style Mushy Peas and Original Mushy Peas, offering fans the opportunity to win some fantastic Rugby League prizes. This will be supported by a programme of in-store activity.

The on-pack promotion will appear on over 30 million cans and will be run across all the major outlets that stock Batchelors peas.

Batchelors Peas will feature in all Super League match day programmes, on pitch perimeter boards and big screens and on all official competition interview backdrops, which will offer the food brand a total reach of 2.7m in attendances at matches, as well as 350,000 TV viewers per week over the course of the season via Sky channels.

RFL Commercial Director, Chris Rawlings said: “We’re delighted to have Batchelors Peas on board for 2016, an exciting partnership formed ahead of a promising season for the sport.

“There is much common ground between First Utility Super League and Batchelors Peas, both brands are rich in heritage and tradition, and will thrive together across their mutual heartland as well as working together to reach a new audience.”

Marketing Director at Princes, Chris Wright said: “Becoming an Official Partner of First Utility Super League is a significant move for Batchelors Peas and signifies our relevance as a modern, family brand that supports healthy lifestyles.

“Super League is an excellent fit for us as there is substantial overlap between consumers of the two brands.”

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